When is a mushroom a cabinet knob and when is it a cabinet pull? Until last week I thought the question was at best a case of semantics and at worst a case of pedantry, but I stand firmly corrected as the wrong word choice can result in oblivion. I am not alas an expert in the field of SEO but when describing our cabinet accessories my primary focus has been on the design element, in this case mushrooms, with my secondary focus being the shape of a piece, if round a knob, if vertical or horizontal, a pull.
What had not occurred to me is that the word “mushroom” has on the internet come to mean button mushroom shape and so all manner of cabinet knobs that have no resemblance to a mushroom happily populate the image section for this search term.
Why does this bother me, have I perhaps been eating the wrong mushrooms? Rest assured my concern has nothing to do with what I have been ingesting but has a lot to do with becoming frustrated with searches that come up short on fungi.
Thankfully there are some very talented and tenacious designers like Suzanne Childress out there who know a mushroom pull/knob when they see one and who take the time to search through the maze to find the right piece for their client. My sincere thanks to Suzanne for finding our elusive pieces.